Review of “Internet Marketing Specialist Class” by VAClassroom

by Sarah Santacroce

When I was researching the courses offered by VAClassroom, I was desperately looking for reviews from past class members to find out if this class was worth my money and time. I found some, but not as many as I’d hoped for. So this post is for YOU, who are considering to invest in yourself and attend one of VAClassroom’s high quality, intense content and very interactive classes!

Ok, so the class I’m attending right now (I’m in the 5th week of a 5 week long class) is called “Internet Marketing Specialist”. If you visit VAClassroom’s homepage, you’ll find a very detailed description of the lessons. Each lesson is not just a boring document to read at home, but a video presentation. It feels like you’re attending a private class in which Craig Cannings, co-owner and facilitator, talks to you in his lovely Canadian accent (eh!) and really wants you to understand all the details. You get 4 videos of average 30 – 40 minutes a week, plus 1 – 2 bonus demos of online tools. You can pause the video any time, review it as many times as you want, skip a part etc. On top of that, Craig gives you all the resources you need to implement and offer these Internet Marketing Services at your own business. Spreadsheets, checklists, links to online services, tips on how to charge for the services… you name, he has it. As if that wasn’t enough already, by signing up you also become part of the Internet Marketing Specialist Club, a community where members can connect, share ideas, ask questions and get feedback.

I won’t go over the details of each lesson, you’ll find those on their homepage, but here are just a few of the things that I’ve learned (and will soon be offering to my clients!):

• Develop a Marketing Strategy and Action Plan
• Create a Competitor Analysis Report
• Provide a Website Assessment
• Do keyword research and provide basic SEO on page guidelines
• Offer Link building services
• Article and Press Release Marketing
• E-Mail Marketing

So as you see, it’s very content intense and it will take you a while to not only watch the videos, but fully understand and implement all the services into your own business.

Once again, I’d like to summarize the benefits of this class:

• good value for your money
• high quality content through video lessons
• resources in form of spreadsheets, checklists etc
• demos for Online Tools (Google Analytics, AWeber, 1Shoppingcart, Market Samurai etc.)
• membership of the class community where you can ask questions
• “Internet Marketing Specialist” badge to promote your newly expanded skills on your website (can’t wait to get mine!)

I’m very happy that I decided to attend this class.
This is a very honest review and at the moment of writing it I’m not affiliated in any way with VAClassroom (it’s something I might consider in the future though, because I truly believe in their classes).

Now it’s your turn? Have you attended one of their classes? Please share your feedback in the comments!

Affordable translations provided by a bilingual Virtual Assistant

by Sarah Santacroce

Here’s the situation: you need to translate your website and have requested a couple of quotes from certified translators. But when you saw the prices, you had to sit down and after some thought, decided that it just wouldn’t fit in your budget for the moment. I’ll bet you any money that you haven’t received a quote from a bilingual Virtual Assistant!

Here are 6 facts you need to know about translations provided by bilingual or multilingual Virtual Assistants:

1. Compared to other cheap oversea translators, bilingual Virtual Assistants usually translate in to their native language, or a language they are VERY familiar with.
   
   
2. You get a human translation, not one created by a machine (such as translate.google.com)
   
   
3. You get a translation from somebody who is interested in your business and will be asking you questions about specific words, terms or meanings on your site or document
   
   
4. You get to ask for references of previous clients
   
   
5. Some bilingual Virtual Assistants are also specialized in SEO and internet marketing and won’t just translate the text, but also give you advice on how to market your site to the new target language. What’s the point of translating your site, if the potential clients of the added language don’t find it on Google, right?
   
   
6. Finally translations by bilingual Virtual Assistants are usually more affordable than those done by certified translators. Some VA’s charge by the hour, others by the word, but either way, you most likely get a better deal!

So, did I convince you to give it a try and hand your next translation job to a bilingual Virtual Assistant? Just ask for a quote and the VA will contact you to discuss your needs. Here are some contacts:

- for English to German translations (or German to English)
- for French to English translations
- for English to French translations
- for English to Italian or Spanish translations (or Italian and Spanish to English)

Please remember, most bilingual Virtual Assistants are not certified translators. So if you are looking for a more technical translation or just want perfection, I recommend you contact a certified translator.

Still not convinced about bilingual Virtual Assistants ? Find out more in these related posts:

- What exactly is a Virtual Assistant?
- How can a bilingual Virtual Assistant help you ?
- 5 benefits of working with a Virtual Assistant

1st Swiss Home Office Day: a big day for Virtual Assistants in Switzerland!

by Sarah Santacroce

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Today is a big day for Virtual Assistants and every other home based business owner in Switzerland! It's the 1st National Home Office Day ! The initiative, which is sponsored by Microsoft and other big national sponsors, tries to prove that quality of life, productivity and climate protection are not opposites. On the official website, individuals and businesses can participate by answering a couple of simple questions such as "How many days do you work at home per week?". The website will then calculate how much C02 the participant will save on average for the next year. My result was 163 kg of CO2!

The campaign is also supported by Swiss politicians. Moritz Leuenberger, Federal Council, is convinced that working from home will not only increase worker’s quality of life, but it would also have a big impact on the environment.
The website already counts more then 8000 participants, over 500 days of time savings and over 300 tons of saved CO2!

From my point of view this is a big step toward a new era: Swiss will start to see the benefits of telework and will be more open to outsource their non core business to people who are working from home. So let’s raise a glass and celebrate the 1st Swiss Home Office Day!!

Got you curious about Virtual Assistants? Find out more in the posts below:

- What exactly is a Virtual Assistant?
- Virtual Assistants in Europe
- How can a bilingual Virtual Assistant help you?
- 5 benefits of working with a Virtual Assistant

Business Cards should mean business

by Guest blogger Charlotte Everiss, Virtual Secretary Solutions, England

Someone passed me a business card last week that was quite frankly the most uninspiring card I have seen for quite some time. It simply said on it the name of the company; no slogan no information as to what they did and no contact information for the individual just a very boring card. Looking back at the card today to enter into my CRM I have no idea for the life of me which individual it related to at the networking event. Unfortunately, this is not the first time I have seen this marketing error on a business card and it sure as eggs is eggs won’t be the last.

Business cards = offline marketing

A cheap and effective way to market your small business offline is to use business card marketing. You can carry a few business cards with you whenever you go out, you never know who you will get talking to that might be interested in the products or services your business provides.

A business card should let people know who you are, how they can contact you and should be clear as to what your business is. If it is not clear what you do from your company name or logo then make sure you include a short description to make this clear – in case the recipient of your card forgets what you do a few weeks later – thus rendering your business card useless.

An effective business card marketing strategy should utilise the back of the business card. The extra cost of printing on the back is not much more than a single-side business card and there are so many commercial printers out there offering great printing deals.

The back of your business card is the perfect place to market and advertise some of the services you provide. You could offer a discount if a customer produces your card in person or for online customers you can ask them to enter a discount number on your web site.

Try offering something for free, like an ebook that they can download (provide a web page URL on the back of your card) which has useful articles related to your business products or services. This can help build trust in your business and can make potential customers more likely to use you. For artists, illustrators or photographers, then the back of your business card is a good place to add a sample image of your best work.

Make the most of your business card marketing by using both sides but keep it simple, uncluttered and professional looking and most of all, make sure you hand them out when the situation arises. Although there are hundreds of business card templates available on the web for free I would really advise that you spend the time having something created that is individual and really gives your customers a feel for what you and your company does. Your business card may be the first thing you hand over to a prospective client so don’t make the mistake of having cheap printed cards made up that have been seen on hundreds of stock template websites.

Virtual Secretary Solutions is based in Birmingham and designs business cards from just £35 plus we have amazing deals on printing so call us on 0121 288 7474 to talk about making the right impression with your cards.

Commenting on other blogs: 4 benefits and 9 tips

by Sarah Santacroce

You probably know that it’s important to blog regularly. First of all from an SEO point of view (blogs get a higher page rank on Google), second of all to increase traffic to your website. Did you know that it’s also a good habit to comment on other people’s blogs?

Let’s look at the benefits:

1. You learn what your competitors are writing about
2. You read some great content that gives you ideas for your own blog
3. You create relationships with fellow bloggers
4. You increase traffic to your blog and/or website (one of the comment fields usually asks for your website url)

Tips on how to comment:

1. Address the author of the article in your comment (i.e. great post, Sarah)
2. Say “Thank you” in your comment
3. Say what you like or don’t like about the post, agree or disagree
4. Add an example or another point that the blogger might have missed
5. Ask a relevant and insightful question
6. Don’t sell your product or promote your site
   
   
   Some other tips:
7. When tweeting the post, add the Twitter ID of the author (i.e. <great post from @sarahsantacroce), there’s a good chance that the author sees your tweet and follows you back
   
8. When signing your comment, add your twitter ID (read this blog post by @Justin McCullough: 10 reasons to link to Twitter in your blog comments)
   
9. Make sure you upload your picture to Gravatar.com. This way all your comments will be published with your avatar (picture) and your information.

To write this post I have been inspired by this blog post on problogger.com. I would like to give them the credit they deserve.

Now it’s your turn: do you have any other tips that I forgot to mention? Please list them in the comments, thanks!

Related posts that might interest you:

- Review of 4 FREE time tracking tools
- Google Tools for your small business – part 1
- Google Tools for your small business – part 2

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