Thursday, July 8, 2010

Article Marketing: A Great Free Marketing Tool


Since I’m still in the middle of the big move (for those who are new to my blog: I’m moving from California to Switzerland) I continue my series of guest posts. This one is

by Jodi Crosby (@SmartVAforU)

Doesn’t everybody need more activity on their website? And wouldn’t it be great to find this activity through a free resource? Well, there are several free resources, but one of the best is article submission. You take the time to write a compelling, informative article and post it to the article marketing publisher’s sites. They get free content that can be employed by others looking for great information to post on their websites. The article publisher’s readers are then given the chance to click through to your site and your additional content. This additional traffic to your website should provide you with more opportunities to help out those clients.

Another aspect of article marketing is you get to provide informative content to help “Brand” yourself as an expert in your field, show your style, and provide a foundation for building trust. Most importantly, when writing articles or any other content be you, be consistent, and be authentic. The best way to build loyal followers is by being genuine and trustworthy.

What are some of the ways you can boost traffic and, in turn, revenue?

1) Remember to include a link to your site at the end of every article.

2) Provide the reader a little bit of information about your background and knowledge.

3) Give a short explanation of the benefits of visiting your site.

4) Inquiring minds want to know, so leave them a little curious about what you can do to help.

What if an ezine publisher picks up the article to be published in their newsletter? This provides an opportunity for thousands of the ezine’s readers to view your article and click through to your site. When someone publishes your article, they should include your entire article, including the information about you and your site.

The more click-throughs to your site the higher placement you will receive on the search engines.

If you continue to add to the number of articles submitted and where these articles appear, the number of links back to you and your website increase accordingly.

As you increase the number of links to your site, the search engines will give your site higher rankings. Your click-through rates will soar as you appear higher in people’s searches, and you will receive even more opportunity to help new clients.

The general consensus is, if you can get your website up to the top 6 for your search terms or keywords, you will create a lot more traffic on your site. Article marketing can make the difference and help you reach this goal.

Here are a few of the top article marketing publishers:

http://ezinearticles.com/

http://www.articledashboard.com/

http://www.goarticles.com/

http://www.articlesbase.com/

http://www.articlecity.com/

http://www.articlemark.org/

http://www.articlealley.com/

http://www.isnare.com/

http://searchwarp.com/

http://www.ideamarketers.com/

Each of these sites has different rules. Please take the time to understand their rules prior to submitting any articles so you don’t waste time having to edit your content. Submission to multiple sites is critical to a successful article marketing campaign. A Social Medial Virtual Assistant has the skills and knowledge to submit your article quickly and efficiently to the right sites for the most return on investment.

Jodi Crosby, Smart Virtual Assistant for You, is a mom and an entrepreneur committed to working with small business owners. My goal is to enable you to accomplish your goals while leaving the administrative tasks to a professional. I understand that being in business for yourself, while very rewarding is also very challenging. Smart Virtual Assistant for You can help. Visit http://smartvaforu.com. Follow Jodi on Twitter @SmartVAforU

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