by Sarah Santacroce
Content is king! That’s nothing new. In order to gain online visibility you have to create content. Every Online Marketer will recommend you create a blog and submit regular blog posts.
But that’s just the start. Since you have already invested the time in writing these blog posts, why not use that content and distribute it on other online channels ? This tactic has numerous benefits, here are just a few:
- brings traffic to your website
- creates back links (SEO)
- shows your expertise
- increases your audience outreach
To give you an example, let me tell you what I do after I have submitted a new blog post which I think is worth distributing on other channels
- Submit it on Ezinearticles
Ezinearticles is by far the best article bank out there. It is a great option to increase your SEO, since it let’s you create an author “resource box”, basically a short bio, with clickable links to your website. You will have to tweak your post a bit, since Ezinearticles does only allow a certain number of the same keywords and no links above the fold. - Submit it to Scribd and Slideshare
After you have created a nice, clean pdf document (don’t forget to add your company details in the footer) you can upload it to different content sharing sites such as Scribd and Slideshare. I like those two because they are easy to use, and Slideshare can be linked to Linkedin so you can display your documents on your profile.If you create a series of articles, you can even create a small e-book and offer it for free on your website in order to build your list. Zinepal is one of the tools that simplifies that process for you.
- Create a Autoresponder for your e-mail marketing list
Sometimes, but not for each and every blog post, I let my subscribers know that I’ve just posted a new article or even send it to them in a pdf document.
And here is what I don’t do, but know I should be doing :-) - Translate your content into another language
If you work in a multilingual country like me, it also makes sense to translate your content into the other national language. Of course this costs either time or money, depending on whether you do it yourself or outsource it. That’s the reason why I usually just leave my content in English. But if you have the budget, a translation definitely makes sense since you increase your audience tremendously. - Create videos and submit them to Youtube or Tubemogul.
If you are not camera shy, videos are definitely the way to go. Youtube is highly ranked in Google and video content really increases your chances of showing up on the first two pages.
Now it’s your turn. What other channels do you use to submit your content ? Please share your ideas in the comments below.
