In case you came to read this post because you’re actually worried that everybody is stealing your content: sorry to let you know that the title is meant in a sarcastic way. But don’t leave just yet, let me explain …
Unless you’re in the research field, let’s face it, you probably share content that people could already find through some other source on the web. But, if you are willing to share your knowledge, they will learn from YOU and see YOU as an expert in the field.
But how do I make money if I share all my content on my blog ?
First of all, you will not share ALL your content. You will give your audience “pink spoons” or samples of your knowledge, showing them how to do it but then wanting more. Second of all, there are two groups in your audience: those who can’t afford your services and do it themselves, and those who are too busy to do it themselves and will pay you to do it for them.
The first group (those who CAN’T afford you)
is not your ideal client anyway, because they won’t “show you the money”. But they see you as a valuable information source and respects you as an expert in your field. They feel grateful that you are sharing your knowledge with them for free, and when they get a chance, will return the favor and refer your business to friends (who CAN afford to pay you).
The second group (those who CAN afford your services),
well, they are your ideal client. They have come across your information and know what you are capable of. However they are too busy making money, that they don’t have time to follow all your great instructions. So they contact you to work with them.
There is a third group, those who want to exchange services.
Instead of paying you, they offer you their service and expertise in exchange. In theory I think exchanging services is a nice idea: I do you a favor, you do me a favor. In practice and business life though, let me tell you: it never works ! Unless there is a dollar sign (or any other currency) attached to a contract, people just don’t have the same commitment. This doesn’t mean I don’t do favors for people I know, but if a new potential client suggests an “Exchange of services agreement” I will stay away from it.
So, what is your opinion ? Share or don’t share ? Come share your opinion on Simplicity’s Facebook Page or leave a comment below.
