by Sarah Santacroce
This is the second post of a 3-post series about Newsletter Marketing. Find the first post about Newsletter Marketing Benefits here. Come back soon or subscribe to my RSS to be sure to get the last article next week.
Which tools are available ?
This week I would like to show you which tools are available to simplify the newsletter edition and management for you. The truth is there are lots of E-Mail Marketing tools on the market. But some of them are better than others. Below are my picks for small businesses.
- Free Forever Plan for 1’000 subscribers
- Unlimited e-mails sent
- Cost per month: 15$
- Recommended for: Small businesses with limited ecommerce needs
- Special Feature: Can upload existing list
- Little extra: very funny interface
If you have a pre-existing list that you want to import, you will either have to choose Mailchimp or Contant Contact. However, since your readers have not actually subscribed to your newsletter, I would mention this in your first mailing and give them the option to unsubscribe in the first paragraph.
- 1$ for first month
- Unlimited e-mails sent
- Cost per month: 19$
- Very complex reports
- Special feature: Blog integration
- Little extra: great customer service, very good videos
- 60 days for free
- unlimited e-mails sent
- Cost per month: 15$
- Special Feature: Can upload existing list
- limited reporting features
To summarize:
If you are a small business owner who tries e-mail Marketing for the very first time I would recommend you try the free version of Mailchimp. If however you think you will rapidly reach 1’000 subscribers and then also need more advanced reporting features, I suggest you take a pick between AWeber and Constant Contact, AWeber definitely being more complex.
Are you using another tool ? Tell us about it in the comments !
Next week I will give you some final tips before you start creating your own newsletter !
If you would like to start exploring this marketing technique but don't know where to start, contact your Virtual Assistant or send me an e-mail to sarah@simplicityadmins.com.
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Thank you.
