by Sarah Santacroce
This is the third and last post of a 3-post series about Newsletter Marketing. You can find the first post that explains the benefits of Newsletter Marketing here and the second post that features Newsletter Marketing Tools here.
So by now we know why it makes sense to write a regular newsletter and we have have chosen the tool to do so. In this post today I would like to give you some additional tips that will help make your Newsletter Marketing campaigns a success.
Ask for feedback
Since the success of your newsletter is entirely in your audience’s hand, don’t forget to ask them for feedback. You can ask if there is a specific topic they would like you to cover in the next edition, you can simply ask them what they think about a tool, product or service you are using (and have them post their comments on your FB wall) or you could add a poll and discuss the results in the following edition. Whatever you do, involve your readers !
Promote your newsletter
There are two moments to promote your ezine: before you send it and after.
Before you want to make sure that you have a pretty sign-up form on your website, your blog and your FB page. This way people will be added to your list.
After don’t forget to use Social Media to let your network know that you have just sent out a newsletter. Tweet about it, post it on your FB wall, tell your Linkedin friends, add a link to your e-mail signature, refer to it on your Skype status.
Archive previous newsletters on your website
If you sign up for a magazine or a paper you usually want to look at a couple of their editions before you commit, right ? The same goes for newsletters. People like to get an idea of what you are writing about, that’s why it’s good to give them that option – on your website. Create a specific page which explains the benefits and content of your newsletter. Below the sign-up form you should have links to your archive of previous editions, so they can browse through them before trusting you with their e-mail.
This is also beneficial from an SEO (Search Engine Optimization) point of view. The search engine spiders love regularly updated content on your site and will therefore come visit more often !
Measure your success
Don’t forget to measure the success of your newsletter. The online tools which we discussed last week come with handy reports. You can see how many e-mails have been sent, how many have been opened and how many people have clicked on your links.
Treat your “unsubscribers” well
You will also be able to track your “unsubscribers”. If they leave you a comment on why they unsubscribe, I think it’s a good habit to write them a short e-mail. Say that you are sorry to see them leave, answer their comment and learn from their feedback. Remember that 1 unhappy customer used to tell 3 others – nowadays with Social Media he might tell 3 Million.
So there you go, you should now have all the knowledge and tools to write your very own first newsletter. If you would like some help from my side, send me an e-mail to sarah@simplicityadmins.com.
To sign up for my newsletter simply fill in your name and e-mail in the form to your right.
Thank you.
